Get
Customers
Through
The Door.
The fit experience, the gait analysis, the expert recommendation — none of that happens online. It happens inside your store. Whether it's a marathon trainer, a nurse on her feet all day, or someone who just wants to walk without pain — our digital marketing is engineered to bring the right customers through your door first, then capture them online as a second close.
We run paid social, Google Ads, geo-fenced display, local SEO, and email automation — all built around one industry we know deeply: independent run specialty retail.
The Store
Is The Product.
Your fit process, your gait analysis, your exchange policy, your community — these are things Amazon cannot replicate and big box cannot compete with. Digital marketing that sends someone straight to your website to buy a shoe is leaving your biggest competitive advantage unused.
We design campaigns that bring the right customers to you first — runners training for their next race, walkers looking for relief, healthcare workers on their feet all shift, and everyone the medical community sends your way. Someone who walks through your door gets the full experience. They leave with the right shoe, an email capture, a run club invite, and a reason to come back. That's the conversion that actually matters.
Ecommerce is a real revenue channel and we execute it well — but it works best when the customer already trusts you from an in-store experience. Our campaigns are sequenced to build that trust in the right order.
We cross-reference purchase data with profiles that have interacted with your ads. When someone clicks a Google Ad and later makes a purchase in your store, we capture that as an offline conversion. You see exactly how many times digital drove a customer through the door.
We draw a virtual fence around high-intent locations — hospitals, physical therapy clinics, gyms, sports complexes, race venues. Anyone who enters the fence gets served your display ads. When their device crosses the threshold of your store, it registers as a conversion action. Real foot traffic, attributed to the specific ad that moved them.
Most agencies report on impressions and clicks. We report on footwear transactions — online and in-store — attributed to each channel and each creative. You know exactly what moved the needle and what didn't.
The Numbers
Don't Lie.
These results are from a real multi-brand campaign we managed across Meta, Google Ads, and geo-fenced display — running six brand partners simultaneously with individual budgets, audiences, and creative. Percentages and ratios only — client details are confidential.
Click-through rate on Google Ads — more than 5x the industry average of 3.17%. One brand active, clean audience, sharp creative.
Google-attributed in-store visits from a single brand's campaign — customers who saw the ad, then walked through the door.
Top-performing brand Meta CTR — 42% above the 0.9–1.0% benchmark. Driven by model-specific creative and mid-flight refreshes.
Display conversion actions — physical store visits attributed to geo-fenced ads served at hospitals, gyms, and event venues near our client's locations.
CTR lift from mid-flight creative refreshes — consistent across every brand and every campaign we've run. Fresh creative is not optional.
Brand partners managed simultaneously in a single portfolio — HOKA, Brooks, New Balance, On, ASICS, and Mizuno — each with dedicated audiences, budgets, and creative tracks.
Every Channel.
Run Specialty
Only.
Our strongest channel. When someone searches "running store near me" or "HOKA shoes near me," your store needs to be the answer. We run search campaigns with clean audiences, model-specific ad groups, and offline conversion tracking so you see in-store visits — not just clicks.
Target your best potential customers where they already spend their time, then track when they walk into your store. We fence hospitals, physical therapy clinics, gyms, sports complexes, and race venues — the places runners, walkers, and healthcare-referred customers spend their time — then serve display ads and measure the foot traffic they generate.
Meta and Instagram campaigns built around your entire customer base, not just performance runners. We know the creative that works in run specialty — fit process video outperforms product shots, staff voice outperforms brand assets, and mid-flight refreshes are non-negotiable.
Local SEO for a running store is different from local SEO for a pizza shop. The review strategy, photo types, Q&A structure, and keyword targets all require run-specialty-specific knowledge. We optimize every location as its own community hub — not a branch of a chain.
Pick Your
Starting
Point.
Every Channel.
Paid social, Google Ads, geo-fenced display, local SEO, and email automation — all managed by people who know run specialty. Your store pays for the service. We run the campaigns.
Brands Pay In.
Everything in the standard package — plus we pitch the brands you carry to fund a share of your campaigns. Your media budget gets significantly larger. Your cost doesn't. We've run co-op campaigns with brands like HOKA, Brooks, New Balance, On, ASICS, and Mizuno.
So do you. That's leverage worth using.
We Only Work
In One Industry.
We know the positioning difference between HOKA's max-cushion story and Brooks' clinical stability reputation. We know On's premium lifestyle angle and New Balance's performance-heritage play. That knowledge lives in every ad we write, every audience we build, every creative brief we send.
We know that the nurse who comes in because her podiatrist sent her needs different copy than the marathoner training for a PR — and that both are valuable customers. We know your Wednesday demo night is your highest-converting marketing moment. We know walkers, comfort seekers, and healthcare-referred customers are often your most loyal buyers. We build campaigns that speak to all of them.
Impressions don't pay rent. We report on email revenue per subscriber, footwear transactions attributed per channel, in-store visits from display ads, and YOY unit lift by brand. Every number connects back to product moving off your floor.
Frequently
Asked.
Let's Put
Customers
In Your Store.
Every week your campaigns aren't running, your geo-fenced display isn't tracking in-store visits, and your Google Ads aren't matching purchases to ad interactions — is foot traffic you're not capturing. Runners, walkers, comfort seekers, the nurse whose podiatrist recommended you. The door is your conversion. Let's fill it.
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